A shopper’s wants & needs change during the year. So our shopper solutions change, too.VIEW CASE STUDY
Helping women get involved in a good cause—and become brand advocates.VIEW CASE STUDY
Above the line. Below the line. There is no line. It's been obliterated by technology which has dramatically transformed the way people shop. A new era requires a new approach. Our approach. Our tools, process and experience make us uniquely able to connect people, brands and retailers.
CatapultRPM was formed in 2012 as a union of two top agencies uniquely qualified to help brands inspire purchase.
Our talented retail experts have hands-on, working knowledge of the biggest key retailers in the country. Senior Retail Strategists located in the cities where retailers are headquartered ensure proper in-store execution and measure success firsthand. Our experts average over ten years experience — the most in the industry. Their skills, contacts, and resources ensure that everything happens in-store exactly as it should.
Our proprietary idea-generating process combines insights from our extensive research and resource network to create a platform that will drive results for the retailer, the consumer, and your brand. We use the Concept Connect® process to create customized, effective strategies that bridge the gap between brand and shopper to turn casual buyers into loyal consumers.
Storehouse Connect® is a wealth of information we leverage to keep our employees and clients up-to-date with what is actually happening in the world of retail marketing. We continuously collect retail co-marketing activity for key retailers & manufacturers in Grocery, Drug, Convenience & Mass channels. Circular ads, online activity, and in-store activity are updated weekly into a browsable data warehouse.
Knowing the importance of social media, we created CatapultRPM RADAR™, our social listening service. With CatapultRPM RADAR, our goal is to harness the power of social media to identify what conversations are taking place, what to pay attention to, participate in and leverage. We achieve this through a scalable, five-step, best-in-class process. This service allows for our clients to feel more informed and in control in their marketing efforts. Do you know what your audience is saying about your brand? You should.
To get the right insights you need to reach out to the right kinds of shoppers and ask the right kinds of questions. So, we created the CatapultRPM Shopper Lab, a proprietary online community of 3,500 members we’ve screened as shoppers, spanning a range of retailers and industries. The community lets us take the pulse of key shopper targets, gauge behaviors, and even drill down to assess attitudes at the retailer level.
Digital Shopper Marketing™ integrates digital media with retail-focused messaging, promotion and design initiatives to meet shopper needs and drive sales, while supporting retailer/manufacturer brand equities. These solutions give our clients an opportunity to establish direct 1:1 conversations with their most-valuable targets while enhancing customer loyalty beyond the typical 17-minute shopping trip. Way beyond.
Paul is responsible for leading agency positioning, philosophy and culture. He is the driving force in developing innovative creative platforms and identifying future growth opportunities for clients. Paul's industry marketing experience includes automotive, restaurant, finance, telecommunications, CPG and durable goods. He has worked with Johnson & Johnson, M&M Mars, Cadbury Schweppes, Toyota, The Stanley Works, Timex, Walmart, Alcoa Consumer Products, Novartis, Capital One and Frontier Communications. Paul's mantra is P.A.C.E.: Passion, Action, Conviction and Execution. If you want to better understand P.A.CE., just give him a call.
Peter is one of the original founders of Catapult Marketing and has helped build the agency’s positioning, service offerings, systems, and practices. During his tenure, Catapult was named Agency of the Year (PROMO Magazine), was ranked among the top-ten Shopper Marketing agencies (HUB Magazine), and was honored with over 25 major digital excellence awards. Peter helps envision and enable unique client solutions across agency teams to help drive activation at both the national and top customer levels, across today’s “always on” marketing continuum.
Joe brings a strong sense of leadership, vision, and mission to the agency—all based on his extensive background in shopper marketing, promotional marketing, brand marketing, merchandising management, and sales. On the client side, Joe has worked for Hallmark Cards and Kraft Foods. On the agency side, he has delivered successful programs for top brands (ConAgra, Campbell’s Soup Company, Land O’Lakes, Unilever, 3M, Frito-Lay, Pepperidge Farm) and top retailers (Walmart, Target, Kroger, Safeway, Publix).
Margaret has spent 20+ years in the consumer promotions industry working on everything from consumer packaged goods and beverages, to food service, quick serve and casual dining restaurant experiences. Seasoned in all levels of strategic and creative planning, program execution, evaluation, and business development, she has spent the past decade focusing on the development of the Channel & Shopper Marketing practice within the agency. Margaret is a trained team leader in the Integrated Marketing Communications process, an authority on marketing to moms, and serves as overall director of operations for the Westport office.
Tom brings more than 20 years of CPG marketing experience to the organization. He has worked on both the manufacturer and agency side for a list of prestigious clients that includes ConAgra Foods, Dr Pepper Snapple Group, Campbell’s Soup Company, Pepperidge Farm, Novartis, Nestlé Nutrition, Land O’Lakes, Pillsbury, P&G, General Mills, NFL and Mars Petcare. Tom is currently leading the ConAgra Foods and Mars Petcare shopper marketing businesses for CatapultRPM. He also heads up Retail Connect, CatapultRPM’s decentralized shopper marketing team, with offices in all the top grocery/mass retailers headquarter locations.
Seth is the visionary leader of the Insights practice at CatapultRPM. He brings 15+ years of insights, analytics, CRM, and direct marketing experience with both client and agency perspectives. Prior to joining the organization, Seth spent many years at Kraft Foods, where he helped build prestigious businesses that included Maxwell House Coffee, Grape-Nuts, Post Shredded Wheat, Honey Bunches of Oats, and Crystal Light. He has also worked to understand and delight consumers through Kraft’s CRM initiatives, including kraftfoods.com, Food and Family magazine, and the First Taste word-of-mouth program.
Jenn has more than 15 years experience in marketing on both the client and agency sides. Among her distinguished credentials, she has worked in promotions at Kraft Foods and in brand management at Danone. Jenn joined Catapult in 2004 and, day in and day out, leverages her vast experience to drive fully integrated programs for clients such as Gerber, Mars Chocolate, Kraft Beverages and Bayer.
Maura’s 25-year career spans both client and agency experiences, but her passion is firmly on the agency side. Starting her career at a small Chicago agency while still a college student, Maura worked her way up from accounting/billing to Account Director. Here expertise was felt at both DraftWorldwide and the GEM Group before she joined Ryan Partnership, Chicago, as Managing Director in 2002. Maura’s client experience includes S.C. Johnson, Sara Lee, Hyatt Hotels, Sears, Abbott Laboratories, Kellogg’s and M&M’S/Mars. In 2007 Maura was tapped to join the Catapult team to help establish the Nashville office. She currently leads the Nashville team and is a major force on the Mars Petcare account.
Stacy has been in Digital Marketing since 1998 and lived through the “dot.com bubble.” She began her digital career implementing streaming media and ecommerce solutions for WWE and Audible.com at eMedia. In 2001, Stacy expanded her efforts at Byte Interactive on the Nestlé Waters account. At Byte Interactive/Story Worldwide, Stacy won and managed over 15 Unilever brands. Well versed in digital planning, strategy, eCRM, media and overall integrated solutions for global and regional brands, Stacy has led digital strategy and execution on brands like I Can't Believe It's Not Butter!, Wish-Bone, Vaseline and Degree.
Dave leads the CatapultRPM East creative team. He has 20+ years of creative ideation and development experience bringing fully integrated programs to life for some of America’s largest brands. Before CatapultRPM, Dave led digital creative for several General Motors brands, and helped return Cadillac to global category leadership. His teams also helped lead many Unilever brands to prominence, including I Can’t Believe It’s Not Butter!, Skippy, and Wish-Bone. Dave has worked in TV, Web, gaming, and mobile—and has won industry awards for Kellogg’s, A&E TV, Coty Beauty, Scholastic, and others.
Brian heads the CatapultRPM Shopper Marketing Creative team from the Minneapolis office. In his 16 years of behavior-biased communications experience, Brian has collected experiences across multiple industries and multiple creative environments, including direct to consumer, promotions, and retail advertising and design. He is a self-admitted insights geek who regularly likes to remind people, “I thought I was going to be a mathematician.”
Lish is a trailblazer in the Shopper Marketing and Promotion industry. For the last 15+ years, she has been leading her clients to greater heights by developing their Shopper Marketing, Digital, and Promotion disciplines. As a partner in D.L. Ryan Companies (a part of HMI), she is responsible for driving client business across multiple channels and categories by leveraging insights that drive both brand and specific retailer objectives. Her client experience includes Hormel Foods, Jennie-O Turkey Store, Pepperidge Farm, Energizer, Unilever, Nutrisystem, Campbell's Soup Co., Land O' Lakes, Frito Lay, and Pillsbury/General Mills.
Laura is an integrated thinker who earned her stripes in client-side sales and marketing at Procter & Gamble, Quaker Oats and Kellogg's Snacks before leading teams within the agency ranks. This unique perspective has given her a deep understanding of the multiple tools that influence consumers on their path to purchase. A coach at heart, Laura thrives on uncovering individual strengths and motivating all players to achieve maximum potential. Laura joined CatapultRPM in November of 2012, and leads our Chicago office.
700 12th Avenue South
Nashville, TN 37203
10 South Fifth Street
Minneapolis, MN 55402
12121 Wilshire Boulevard
Los Angeles, CA 90025
8044 Montgomery Road
Cincinnati, OH 45236
6200 Stoneridge Mall Road
Pleasanton, CA 94588
Chief Marketer The Art of Social Measurement Spring 2013
HUB Magazine #1 Ranked Shopper Marketing Agency May/June 2013
eMarketer CPG’s Digital Conundrum March 2013
CatapultRPM The Art of Conversion January/February 2013
CatapultRPM On Occasion November/December 2012
The Hub La Lista Latina November/December 2012
Marketing Daily CPG Companies: Turning Video into Value November 2012
eMarketer Mobile Wallets or Fully Digital Wallets? October 2012
THE HUB Personal Pathways September/October 2012
Grocery Headquarters Shifting Shopper Behavior September 2012
Shopper Marketing So-Lo-Mo Central September 2012
Chief Marketer 2012 PRO Award Winner August 2012
THE HUB Intents & Purposes July/August 2012
THE HUB Test & Learn May/June 2012